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Hobbies: roller blading, Netflix, working out, online shopping, napping, drawing, etc. 

Car: The type of car ranges anywhere from a pickup truck to a smart car. College students tend to have smaller cars, however the possibilities are endless. The color scheme is also all across the spectrum. 

Children: my typical customer does not have children and do not see children as one of their top concerns any time soon. Since they don't have kids none of them are adopted. 

Books/Politicians: These customers are at one of the largest and most diverse campuses, so both of these interests vary across the whole spectrum. All my friends and I are STEM majors, so we tend to not read books as much. However there are students who will always be reading a new book. At the same time all the students at UF come from different home towns and upbringings so their political views are also extremely different. 

Age: Range anywhere from 17-29. This includes incoming freshmen all the way to graduate students. This age range can be further extended however to include professors, faculty and staff who also may need parking. 

How old do they feel: Most students come in feeling extremely young however as the years go by seniors who are only 22 feel like they are approaching 50. 

In Common: Since I myself am a student at UF I have a lot in common with my typical customer. I have the same interests, goals, and values as many of the students and if not I can rationalize most of the other customers viewpoints. I essentially am a typical customer and this is why I can see such a need for this additional parking. 

these are pictures of typical customers that would love to have more parking around UF campus. 

What's Your Secret Sauce?

1) I am very personable. 

    I am understanding. 

    I am loud. 

    I am very optimistic. 

    I am very honest.

2)

Nikki said that I am very ambitious which can somehow correlate to being optimistic. 

Alyssa, my little, pointed out that I am very fun and outgoing which I described as being loud. 

Alysse said I was optimistic, which I completely agreed with. 

Julia, my glittle, described me as being genuine and honest.

Victor, one of my best friends, said that I am very easy to talk to and very trustworthy. 

3) There were really no differences in what my friends said versus what I said about myself. They did however say I was genuine instead of honest. I think I agree more with my term honest, however I agree with both. They also said that I was very trustworthy, I did not think to include that in my top 5. I feel like this could replace honest very easily in my top 5 best qualities. 

Figuring Buyer Behavior, No 2

1) I interviewed three UF students living off campus on the East with cars in different apartment complexes lacking parking.

2. After speaking with the possible customers, I found that the most relevant differences when choosing their parking location was price, distance, and damage exposure. Alysse said that she felt very unsafe parking towards downtown so location was most important to her. Katie has to pay for her own parking and rent so price is most important to her. Lastly Alyssa recently purchased a new car and is very careful with parking in covered areas to prevent weathering damage.

3) All three people I interviewed stated that they would not mind purchasing for parking any specific way. They stated that the most important things were not the method of payment and purchase for their parking spot. However, when I specifically asked about method of payment they all agreed that an online payment method would be most convenient.

4) When I asked the interviewees what they consider a good purchase they all agreed that they consider a consistent and reliable parking spot at all hours of the day a good purchase. Alysse and Katie both agreed that they determine a purchase as good only after they have made their money’s worth. However, in Alyssa’s case she said she did not notice whether a purchase was good or not until after the membership expired and she was forced into another one. They all agreed that their worst purchases were ones that they regretted and felt as if they were losing money.

5) Overall all three of the people I interviewed agreed that parking is one of the biggest decisions they make in Gainesville. Whether they had to give up one of their top priorities they all determined their most important feature over years of bad decision making. They all agreed that  parking can make or break a semester and cause so many stresses.

6) I would describe this segment as one of the most important decisions when deciding living accommodations for the year. Students are willing to make exceptions however most importantly placed price, location, and covered parking. An entrepreneur should take these features into consideration when and if they enter this market.

Halfway Reflection

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? I definitely have had to set myself on a schedule. I considered completing the course within the first week as suggested, however found myself procrastinating and completing each assignment weekly.  Since I chose this method I find myself in a constant battle with my procrastination and completing my homework by the due date. I think I have grown slightly, and been able to work on my task oriented side throughout this course. 

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this? The most trying time in my life was last spring semester. I was enrolled in Financial Accounting and Orgo 2 among other not as hard classes. At the same time, my family was going through a trying time as well. I felt as if I was constantly in a state of turmoil and at one point I felt like I could not continue the semester and the stress it brought. Although I technically quit by dropping financial accounting, I was able to build a more tenacious attitude and follow through with orgo 2. Orgo 2 was both a humbling, and trying time. I have never been so genuinely confused in a class even after giving so many hours of my time studying. This class taught me that everything comes to an end good and bad and that sometimes giving your best may just not be good enough. However, even with these two lessons learned, I also learned to appreciate everything a little more and to remain tenacious for everything I am passionate about. 

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset'?My three tips would be to 1. Never let your dream fall to 2nd, always keep your goals in mind, this will make even the most tedious or boring tasks seem worth it.   2. Don't settle for the bare minimum, whether for an assignment, a meeting, or even friends always give it your all, over time your best will just keep getting better.   3. Ask questions, it's better to ask 400 questions and get the job done correctly than asking none and having to redo it over and over. 

Reading Reflection, No. 1

• What surprised you the most? The most surprising part to me was that such a household name like Nike was originally called Blue Ribbon. 

• What about the entrepreneur did you most admire? I most admired that Phil Knight never gave up. He had planned a trip with his best friend to Hawaii and then to Japan to launch and work through their new product. Even after losing his friend in Hawaii, as he got caught up in the lifestyle, Knight still had his goal in hindsight and left to Japan alone. 

• What about the entrepreneur did you least admire? The fact that he thought he was so above all his workers, that he eventually stopped reading his employees' ideas for improvement. 

• Did the entrepreneur encounter adversity and failure? If so, what did they do about it? Yes, Knight encountered a lot of financial issues on his way to becoming who he is now. He constantly found himself taking out loans and faced insane amounts of debt before becoming the entrepreneur he is today. 

2) What competencies did you notice that the entrepreneur exhibited? Knight exhibited extreme passion and drive towards a goal. He showed that the path to reaching your dream can be extremely hard and although he is living lavishly now, his path was one of hardship and lack of financial means.

3) Identify at least one part of the reading that was confusing to you. Honestly his writing was extremely clear and thorough. I feel as if I gained a complete understanding of his work and all his successes and failures. 

4) If you were able to ask two questions to the entrepreneur, what would you ask? Why? If you didn't have to go public would you have? I would ask this question because at the end of the book Knight had to go public with Nike in order to keep the company alive; however, I am curious as to if Knight would still go public if he had the means to fund his company otherwise. Do you think the company would have been more or less successful without Bowerman? I would ask this because I know he was his coach, so I would want to know how helpful or not helpful having a mentor truly is at such a large scale. 

5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion? I think Knight's opinion would have been extremely similar to mine. We both find a strong correlation between hard work and seeing results. I think Knight would definitely also agree that hard work is nothing without dedication.