Reading Reflection No. 3

1. What was the general theme or argument of the book?
The book I chose to read was "The Art of Social Media" by Guy Kawasaki. The general theme of the book is explaining how one can best manage their social media under today's pressures and expectations. Kawasaki gave multiple tips and strategies for both personal and business accounts, emphasizing how social media can be used as your platform to express yourself to the world. Kawasaki emphasizes how social media can be extremely beneficial and game changing in a company and individual's professional success.


2. How did the book, in your opinion, connect with and enhance what you are learning in ENT3003?
The book enhanced what I've learned in this class in multiple ways. The biggest connection between the book and this class is understanding who you truly are as both an entrepreneur and a product. In order to create your social media platform you must understand your best angle. Similarly in order to properly go about designing and marketing your product you must best understand your strengths and weaknesses and move forward from there. Just as an entrepreneur who best understands themselves and their products social media can be life changing.


3. If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
If I were to create an exercise for this class based on this book, I would have students create a fake social media account of their choice. In this social media platform the student would be responsible to best represent themselves with 5 posts. Since most pages people will only look at the top most recent posts, this shows the importance of every single post. Using Kawasaki's tips and tricks the students would have to most effectively create their social media platform.


4. What was your biggest surprise or "aha" moment when reading the book? In other words, what did learn that differed most from your expectations?
The biggest aha moment when reading this book was Kawasaki describing exactly how beneficial social media is. I didn't think social media had such a presence in the older generations considering customers like my moms age don't fully understand social media enough to base all their decisions on it. This however made more sense when understanding your customer base before making your social media.