EXISTING MARKET
1. After the completion of this parking garage, and once customers are using this garage we can begin to technologically advance the parking garage. Features such as: spots available screen, solar panels, and self cleaning features can all raise the value of the parking spots and increase profits. This project can also include scooter parking which will generate a lot of profit for only a small piece of land of the garage.
2. The first person I interviewed said that the next venture would be to find a new piece of land to build another garage on since parking is such an issue. The second interviewee said that a market like this is not really something that can be expanded upon but rather perfected in itself, she suggested that the garage be made as big as possible so as to promote the most profit. The last interviewee said also said that this market is not necessarily something that can have a next venture. Regardless of what they said they all agreed with my technological ideas and said this is the perfect way to revolutionize the parking market.
3. The next step after this parking garage is not very clear. The most obvious next step would be to introduce technology into this parking garage and allow for new innovations that will draw a wider customer base to use this garage. Features such as solar panels and parking spot availability screens can both draw customers who are environmentally concerned, students who do not like to waste time in search of a parking spot, and for those who do not want to have to be stuck parking on the top floor without a roof.
The second most obvious path to take after this venture would be to open another parking garage in the surrounding Gainesville area. This does pose its challenges as this would require finding a new lot to build on that will also have a sufficient amount of possible clients. However this market is constantly expanding as more students are accepted and have vehicles to park.
NEW MARKET
1. This same parking garage can also be brought to a different city in total. This same company who builds this garage can go to Miami, a extremely technological and advanced city with a melting pot of clients.
2. This same parking garage could be built in Miami and still be perfectly welcome. In this market having more technology and client friendly features, such as paying with apple pay or venmo.
3. The first person I interviewed loved the idea of having a parking garage built in Miami, she said there is never any parking and most of the street spots that do exist require payment in coins which for most people is not easy. The second person I interviewed also loved the idea of having a garage being built in Miami but stated that given the tightness of the city might not be the most attainable. Both interviewees, loved the idea of convenient payment methods and stated that this along with the need for parking will definitely generate the necessary income after project completion.
4. When thinking about parking problems, the second place that comes to mind behind Gainesville is Miami. The city is extremely overcrowded and constantly in need of more parking. My worry that the tightness might play a challenge into finding a lot was confirmed with my second interviewee and drew my attention to the need to find a lot before any more building is done. In addition I felt extremely reassured with the love for technology in Miami after interviewing both participants, I know that the need some people have to try the most new technology will draw customers in alone.
I believe this market if approached in the right manner would be a perfect Segway from the market in Gainesville. This new market would prove the need for parking anywhere regardless of city size. I believe if a proper lot, which is the most important resource is found, that the rest of the necessary resources would fall into place and allow a steady income to flow in after project completion.
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